HEY, I'M HELEN
HEY, I'M HELEN
HEY, I'M HELEN
HEY, I'M HELEN

Product
designer
based in
London

Product
designer
based in
London

About me

For the past 7+ years, I’ve been solving design tasks ranging from complex data visualisations and maps to dashboards and information-heavy product interfaces for FinTech and SaaS.

For the past 7+ years, I’ve been solving design tasks ranging from complex data visualisations and maps to dashboards and information-heavy product interfaces for FinTech and SaaS.

My design journey started in 2015 with data visuals and maps for projects in urban planning and mobility

My design journey started in 2015 with data visuals and maps for projects in urban planning and mobility

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Move images to see more details

Read more about this stage in my career on

Read more about this stage in my career on

I’ve worked with complex transport and socio-demographic data for large cities, helping turn it into clear, simple stories that people can easily understand.

I’ve worked with complex transport and socio-demographic data for large cities, helping turn it into clear, simple stories that people can easily understand.

Move image to see the poster that I designed
Move image to see the poster that I designed

Since then, I’ve explored many sides of design, from illustrations and branding to physical objects

Since then, I’ve explored many sides of design, from illustrations and branding to physical objects

I believe that every product needs a strong identity that helps people feel the bigger idea behind it
I believe that every product needs a strong identity that helps people feel the bigger idea behind it

In 2023 I started my own jewellery brand, where I worked on every detail from the jewellery and packaging to production and the online shop experience

In 2023 I started my own jewellery brand, where I worked on every detail from the jewellery and packaging to production and the online shop experience

Move image to see why
Move image to see why

Over the past 7+ years, I’ve worked in different roles, including leading a design team in a major tech company

My path has changed a few times, but my approach has stayed the same: I like bringing structure and creativity to everything I do, even the small everyday tasks

Over the past 7+ years, I’ve worked in different roles, including leading a design team in a major tech company

My path has changed a few times, but my approach has stayed the same: I like bringing structure and creativity to everything I do, even the small everyday tasks

See my cases for more detail
See my cases for more detail
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